Is it just meor are these things really hard to write?

They say start at the beginning, so…

When I was a kid, I used to dismantle my big sister’s stereo with my dad’s screwdrivers and then put it back together. I wanted to know how it worked.

Not much has changed. I still like to know how things work. How a business runs. The nuts & bolts. What makes them unique. I also love culture, design, and art. I use all that to build really (really) good marketing strategies and drive better than average sales growth for clients.

My philosophy is pretty simple: Effective but corny erodes brand longevity. Cool with no results and you run out of money, fast. Good marketing means you are as effective as possible, while preserving and highlighting what makes a brand special.

I’ve made a career making sure marketing and financial fundamentals run in parallel with being culturally relevant, without one disrupting the other. I break down businesses to find what makes people love them, then I build the marketing around that. It’s my very unglamorous but effective superpower that has led to me creating over $300 million in value for my clients over 20 years.

I am located in Montreal, but I’ve worked with lots of clients all over North America and Europe.

If you’ve been hiring “good enough” and it’s not good enough anymore, hire Mike. Make money.